The purchase of 4 Elevation Cycles stores in Colorado leads TREK to stop sales to them

Trek decides to stop sales to the stores that have long been associated with the brand.

by Steve Frothingham, Bicycle Retailer
June 10, 2022

Mike’s Bikes, the California retailer acquired by Pon.Bike last August, has bought the four-store Elevation Cycles chain in the Denver area.

Elevation Cycles, founded in 2012, has long been closely associated with Trek. A former Trek employee and his partners founded the chain in 2012 with the help of Trek. The chain began with the acquisition of a former Bicycle Pedal’r store in Highlands Ranch.  Read the full article at Bicycle Retailer

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