Fat Tire Festival “REDUX”
About Fruita Fat Tire Festival (FFTF).
Started in 1995 by Troy Rarick, co-founder of a fledgling mountain biking and rafting rental store in sleepy downtown Fruita, Colorado had an idea to build a place for people to ride mountain bikes that was not Moab, Utah (no offense Moab, we love you) The goal of that first festival was a simple one:….. to bring fun friends and MTB enthusiasts to the area, celebrate the sport we love and have a killer time in the process. Fast forward 27 yrs and Fruita is now a world-renowned MTB destination and that little store, Over the Edge Sports, has grown to additional locations and is planning for more awesomeness in the years to come. The FFTF has grown right along with it, now typically featuring 50+ vendors and nearly all the major bike MFG’s in the MTB industry. The goal of the FFTF is to be an amazing but intimate weekend experience to put you and MTB Bike and Industry Companies together. Buy a pass, demo all the bikes you can handle and decide if it’s time to upgrade or maybe realize that your old bike, the one you thought was perfect for you… still is! Knowledge is power, come expand your knowledge while participating in some of that still killer fun we mentioned earlier.