Our 300 ambassadors worldwide improve their communities each day.
We are a nonprofit 501c3 on a mission to change the relationship between drivers and users of the road. Creating a movement of mutual responsibility and respect to make roads safe together.Our 300 ambassadors worldwide improve their communities each day
Who We Are:
It Could Be Me is a non-profit dedicated to improving the relationship between motorists and other users of the road by creating an environment of mutual respect.
At It Could Be Me, we recognize the power of personal stories in driving change. With over 300 dedicated ambassadors, including crash survivors and individuals who have lost family members to traffic violence, we leverage their compelling narratives to raise awareness and inspire action within communities. These ambassadors share their firsthand experiences to illuminate the human impact of road incidents, emphasizing the urgent need for safer practices and encouraging empathy among all road users.
Our Vision:
A world where all road, path, and trail users treat each other with care and respect resulting in zero traffic deaths and injuries.