Riders Were Flying at the Cross Of The North
This past weekend was one of the best race weekends of the year which included Cross of the North up at New Belgium Brewing in
Last month, The Pro’s Closet gave its final “fare thee wells” as they announced the their doors would close for the last time. Prices were slashed, as the going out of business sale commenced. Days after, an online auction ensued of massive amounts of assets including everything from bike rack and storage steel to big screen TVs.
That was the end of an era, so it seemed. But it was NOT FINISHED. Instead of rising in 3 days, it was closer to 30, (too edgy?) that it took for TPC’s resurrection to occur.
Monday, Nov. 4, they announced that they have been acquired by Elshair Companies. and will resume buying bikes, frames and wheels through the Sell/Trade form on their website. they expect to have product available to purchase before the holidays.
On Monday, they released the following:
PRESS RELEASE: The Pro’s Closet / Elshair Companies
We are thrilled to announce that The Pro’s Closet (TPC) is back! Elshair Companies has acquired the TPC brand and its intellectual property, marking the beginning of an exciting new chapter for the world’s largest and most trusted marketplace for pre-owned bikes. With a core team of former employees—including JP Gage as Chief Operating Officer and Justin England as Chief Revenue Officer—joining forces with us, we’re eager to revive TPC’s legacy and build upon its strong foundation in the cycling community.
This acquisition brings fresh infrastructure, dedicated staffing, and a commitment to sustainable growth; all focused on enhancing the TPC brand you know and love. Under the leadership of Elshair Companies—a private investment firm with over 20 years of e-commerce expertise—we are devoted to upholding TPC’s reputation as a trusted hub for cyclists worldwide. Elshair Companies brings a wealth of experience in founding, acquiring, and expanding businesses, driven by passion, innovation, and strategic investments in e-commerce ventures.
“Over the past 17 years, TPC became an integral part of the domestic bike market, serving as a trusted partner for sellers and buyers nationwide,” says Justin England, a veteran TPC employee. “With the support of our new owners, we aim to relaunch TPC and elevate the valuable services upon which the brand was built.”
Starting November 4th, TPC will resume buying bikes, frames, and wheels through the Sell/Trade form on our website. We’re also aiming to have a curated selection available for sale before the holidays, just in time for you to find the perfect ride.
The new CEO is Yassir Elshair, who founded Scottsdale, Arizona-based Elshair Companies 20 years ago. Elshair owns and operates several e-commerce businesses, including FragrantJewels.com, OliveOil.com, and Jane.com, a small-business marketplace platform.
So, what will this hold for TPC and it’s future? Will Elshair’s ecommerce experience with these other “.coms” translate into the ever-changing cycling industry? We hope so!, especially right before the Holidays! (I can be selfish, can’t I? )
by Gary Robinson
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