The question of Trek’s survival in a potentially turbulent 2025 bike market is complex. While recent news of restructuring and product line reductions has raised concerns, it’s crucial to remember Trek’s position as a major player in the industry. Their extensive dealer network, diverse product portfolio (spanning road, mountain, e-bikes, and more), and strong brand recognition provide a solid foundation. However, the challenges are real: potential tariffs, shifting consumer demand, and increased competition from direct-to-consumer brands.
Cycling Season is here, and so is a long list of epic rides throughout the state and surrounding states. Are you ready? Join Avid Cyclist, and other co-hosts for the
By: Brad Tucker I have been practicing law for over thirty-five years, the majority of which has included representing bicyclists who have been hit by drivers who disregarded the safety
April 8, 2025 Propelled by the powerful stories of victim families, SB25-281 includes new mandatory chemical testing clause BOULDER, CO /ENDURANCE SPORTSWIRE/ – The White Line, founded in memory of 17-year-old
Boulder, Colorado- After a week long trial, late Friday evening, a Boulder County jury found Yeva Smilianska guilty of Vehicular Homicide-Reckless Driving in the death of Magnus White. The jury,
The 2025 Karen Hornbostel Memorial Time Trial Series p/b Cobras Cycling Team has entered its second week! Ryan Muncy of Ryan Muncy Photography was there to capture images of a chilly afternoon. Make
By: Gary Robinson, Avid Cyclist Jury selection began Monday morning for the suspect driver accused of striking and killing Colorado teen cyclist Magnus White near his home in Boulder. Yeva
