The question of Trek’s survival in a potentially turbulent 2025 bike market is complex. While recent news of restructuring and product line reductions has raised concerns, it’s crucial to remember Trek’s position as a major player in the industry. Their extensive dealer network, diverse product portfolio (spanning road, mountain, e-bikes, and more), and strong brand recognition provide a solid foundation. However, the challenges are real: potential tariffs, shifting consumer demand, and increased competition from direct-to-consumer brands.
Fueling Those Winter Miles The days are getting shorter and the temps continue to dive down. Winter will officially start in a week but it
By Kris Thompson, Contributor-AvidCyclist Do you have bucket rides/events you want to do in your life? Bucket rides/events can motivate you into training for the
When it comes to fueling for a big Fondo or Charity Ride, we can take a lot of advice from the professional peloton. Just because
11 years ago, the great folks at Adventure Fit Events set out to create a way for our community to rally together during the winter
By: Gary Robinson, Editor This coming April 4th will mark 56 years since the assassination, by a racist, of the man whose life we remember
by: Gary Robinson If you are cyclist here in Colorado, there are a lot of things you see that make you shake your head, and
